Post by account_disabled on Oct 9, 2023 0:14:18 GMT -5
As eMarketer acknowledges in the report, user trust does not directly correlate to user penetration — at least not yet.However, the report notes: “Our study suggests that advertisers do need to consider the state of user trust in their ad spending decisions. Security, Legitimacy, and Community have a greater impact on social media users’ willingness to engage with ads than the ad-related pillars of Ad Relevance and Ad Experience. That means that the higher a platform ranks in these areas, the more likely it is that users will be receptive to the ads they see there.”
“Even if trust hasn’t affected social media usage Phone Number List to a great extent,” eMarketer concludes, “it may affect users’ engagement with social media advertising.”We appreciate eMarketer taking the time to evaluate trust across social platforms, and we know we have a commitment to continue working to ensure our members and customers trust us to deliver a great experience for them.Reach your most valuable audience in the most trusted and credible social media environment. Head to Campaign Manager and get started!
This pillar addresses Ad Experience by asking social media users how likely the various platforms are to show them annoying ads. Even if you’re creating great content, it’s possible to have it tainted by association on a platform that routinely serves interruptive, intrusive, or “creepy” ads. While it might seem surprising that this pillar isn’t in the top three influencers of engagement, given how directly it ties to the actual quality of ads on a platform, this finding just underscores the relative weight of Security, Legitimacy, and Community in users’ minds.
“Even if trust hasn’t affected social media usage Phone Number List to a great extent,” eMarketer concludes, “it may affect users’ engagement with social media advertising.”We appreciate eMarketer taking the time to evaluate trust across social platforms, and we know we have a commitment to continue working to ensure our members and customers trust us to deliver a great experience for them.Reach your most valuable audience in the most trusted and credible social media environment. Head to Campaign Manager and get started!
This pillar addresses Ad Experience by asking social media users how likely the various platforms are to show them annoying ads. Even if you’re creating great content, it’s possible to have it tainted by association on a platform that routinely serves interruptive, intrusive, or “creepy” ads. While it might seem surprising that this pillar isn’t in the top three influencers of engagement, given how directly it ties to the actual quality of ads on a platform, this finding just underscores the relative weight of Security, Legitimacy, and Community in users’ minds.