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Post by account_disabled on Dec 1, 2023 23:01:43 GMT -5
Before I continue, I want to give you some links that have really helped me learn about conversion rate optimization over the past few years. The Definitive Guide to Conversion Rate Optimization The Holy Grail of Ecommerce Conversion Rate Optimization The Guide to Conversion Rate Optimization Okay, let’s get into the process. The entire phase revolves around one thing: collecting the data needed to inform the test. This can take time, and if you're working with a client, you need to set expectations around this. In fact, this is a very important stage that, if done correctly, can save you a lot Phone Number List of heartache in the process. Step: Data Collection You can collect data from three broad areas. Let's look at them in turn. Company This is the website of the company you are working for. You can gather a wealth of information from them that will help inform your testing. I always believe in starting with why, which I’ve discussed before in the context of link building. It’s at this point that you can dive right into the heart of the company and find out what makes it different from other companies. It’s more than just looking, it goes deeper than the company’s culture and. The reason is that customers buy into a company and its message as much as they buy into the product itself. We all have an affinity with certain companies that may indeed produce quality products and services, but it's the love for the company itself that makes us interested in them and buying from them.
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