Post by account_disabled on Dec 3, 2023 4:36:10 GMT -5
New systems, applications, and services are added over time, and there are now more than 5,000 marketing technology platforms (typically each using its own set of data) from which marketers can extract data.
From the end of May, users will be able to request a copy of any data you hold about them, and you will need to provide this within 30 days. Unless you have an integrated and comprehensive view of this data , it will be almost impossible for you to quickly and accurately retrieve, verify and share this data with the data subject.
Beyond the right to request data (but also the right to request the deletion or erasure of personal data, in certain cases), there are also ways to reduce the impact of having to " delete " personal data. a person, and thus maintain a good understanding of your audience, without retaining details such as names, addresses, etc.
The ability to irreversibly anonymize a person's data, so that it is no longer identifiable, allows a marketer to gain insights into how people interact with their brand, while still honoring a Buy Bulk SMS Service request for deletion of personal data.
Beyond the points mentioned above, ensuring a level of data security appropriate to the risk involved in the processing of personal data also raises various issues, including the need to know exactly where customer data is stored and to ensure they are in the correct jurisdiction. The marketing department will need to work closely with the IT department to ensure that all required changes have been implemented.
The key to complying with evolving global data privacy regulations is transparency and accessibility. Organizational governance, i.e. identifying who is responsible for GDPR compliance within your organization, is also essential.
From the end of May, users will be able to request a copy of any data you hold about them, and you will need to provide this within 30 days. Unless you have an integrated and comprehensive view of this data , it will be almost impossible for you to quickly and accurately retrieve, verify and share this data with the data subject.
Beyond the right to request data (but also the right to request the deletion or erasure of personal data, in certain cases), there are also ways to reduce the impact of having to " delete " personal data. a person, and thus maintain a good understanding of your audience, without retaining details such as names, addresses, etc.
The ability to irreversibly anonymize a person's data, so that it is no longer identifiable, allows a marketer to gain insights into how people interact with their brand, while still honoring a Buy Bulk SMS Service request for deletion of personal data.
Beyond the points mentioned above, ensuring a level of data security appropriate to the risk involved in the processing of personal data also raises various issues, including the need to know exactly where customer data is stored and to ensure they are in the correct jurisdiction. The marketing department will need to work closely with the IT department to ensure that all required changes have been implemented.
The key to complying with evolving global data privacy regulations is transparency and accessibility. Organizational governance, i.e. identifying who is responsible for GDPR compliance within your organization, is also essential.